Web site promotion tips & dangers pt.1

Search engine optimization for high website ranking is asking for trouble.

Many people have the misconception that all you need to do is get a website online, and you have customers.  NOTHING could be more wrong.  There are millions and millions of sites, and if you don't advertise them in some way, no one ever sees them. Top search engine placement is the most effective "advertising" method for bringing targeted visitors to visit your site if you can get it. Targeted visitors means potential customers. But beware.

Just check around webmaster forums and you'll be surprised by how many people get banned, or have lower ranking on search engines because of trying to hard to get high ranking. There are also no shortage of companies or people offering "guaranteed top 10 ranking" or making similar claims.

The fact is, yes, some people use tricks to get high ranking (some use tricks we don't even know). But the websites they do this for are only on top for a while before getting banned.

If you're just trying to make a quick buck before that happens, then that kind of service might be for you. But we are in it for the "long haul" and so are our clients. We take an ethical approach.

Search engines are constantly changing their rules for page rank because optimizers are constantly finding new ways to cheat. The bottom line is that the engines want to offer the most useful, relevant search results to those who use them. So the most important thing for ranking well in the long run, is to design a website that is made for humans to see and use, not designed for the SE's.

Go to website promotion tips & dangers, part 3.

Go to website promotion tips & dangers, part 1.

Go to website promotion tips & dangers, part 2.

 
 
 

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