Web site promotion tips & dangers pt.3

Our clients often refer others to us, and sometimes link to each other when relevant and appropriate (which may improve search engine ranking, but also generates business just like the old-fashioned method of joining clubs or organizations like the Chamber of Commerce, to help word of mouth business and get personal referrals).

Just like wholesale or retail stores, or large corporations, some diversify and specialize in certain items, yet are all owned by the same company or individual. Companies also use "branding".

For instance, Yamaha makes motorcycles and grand pianos. Panasonic makes professional cameras used for movies like "Star Wars", consumer cameras, bread-makers, DVD's, etc. Sony makes everything from movies and music CD's to computers. And they all have their own buildings, locations, re-sellers and websites.

Some search engines haven't caught on to the necessity of small businesses diversifying in this way yet. But it can only be a matter of time before they realize that unrelated products and services owned by a small corporation or individual, also need to "recommend" each other, their own diverse product lines, as well as those of others.

For right now though, they consider people who own various businesses, or refer customers to a business that is unrelated by whatever factors they consider to mean unrelated, to be "spamming" or trying to "cheat" the search engines. Unfortunately, this can be true, but isn't necessarily always the case. For now, avoid cross-linking (referring) to any sites other than those with the same type or closely related type of product or service.

Go to website promotion tips & dangers, part 3.

Go to website promotion tips & dangers, part 1.

Go to website promotion tips & dangers, part 2.